HALCYON
(SCOPE)
Branding
UI/UX
Framer development
Halcyon is a wellness studio offering slow, ritual-based treatments in the middle of the city. The identity needed to feel calm and premium without slipping into spa-industry cliche.
(CHALLENGE)
I developed the logo, a quiet color and type system, and a set of soft motion guidelines used across the studio's booking site and social presence.
(OUTCOME)
Membership grew steadily after relaunch, with new clients frequently naming the brand's tone as the reason they booked a first session.
