(SCOPE)
Branding
Product design
Webdesign
Ilo is a technical outerwear label built for people who actually go outside — alpine trekkers, trail runners, weekend explorers. The identity needed to feel quiet and considered, not tactical or loud, even as the product itself does serious work.
(CHALLENGE)
I developed the wordmark, a restrained type and color system, and packaging guidelines built around the brand's own expedition photography, so the identity reads as authentically outdoor rather than borrowed from streetwear.
(OUTCOME)
The rebrand coincided with Ilo's first stockist deals outside its home market, with buyers citing the photography-led identity as a clear differentiator on a crowded shelf.
